Toyota Wheel Parks, Toyota

As part of the lead up to the 2020 olympics and a wider Toyota Mobility initiative we worked with Freuds Communications to design the first of several all ability skate parks to be installed throughout Europe. Our aim is to work with existing community groups and help to grow interest and activation around these sports with a particular focus on WCMX (Wheel Chair MotoX).  Along side the physical park design we created a new brand identity for the project. As part of this first demonstration event we brought together a collection of the finest skaters and WCMX riders for the first iteration in Copenhagen.

Collaborators:

Production: Freud’s Communications

Skate Park Architect: Mark Churchill